On Tuesday 14 July 2015, a group of South African celebrities took on the Gogos from Relate Bracelets in a beading challenge to raise awareness of SA’s senior citizens ahead of Mandela Day.
The celebs that battled the Relate senior beaders in a relay for 67 minutes were Matthew Booth, Nicole Flint, Braam Malherbe, Bailey Schneider, DJ Sox, Jitsvinger, Mpumi Nobiva, and Kyla-Rose Smith of Freshlyground. In 67 minutes they beaded 6,17m but the Gogo’s won with a thread close to 8m.

The event supported all of Relate’s causes, including Ikamva Labantu, Reach for a Dream, Grassroots Soccer, The Amy Biehl Foundation, Operation Smile, and Goodbye Malaria.