In a globalised world, with the impressive number of information that we invest, one of the few ways to make themselves heard, or to engage emotionally and motivate a large number of individuals, pass through businesses, egregious.

This is exactly what they must have thought, Braam Malherbe and Wayne Robertson when they decided to challenge the south Atlantic ocean on a rowing boat. The company is not a novelty. Already our Alex Bellini, alone, had crossed the atlantic before, and the pacific then, on a boat where the only propulsion was in the strength of his arms. In this case a row are two, sharing lfatigue, shift unremitting two hours, day and night, and for about three months, this is the time expected, that will cover the route between Cape Town and Rio de Janeiro.

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